Timberland Uk News

Timberland partnership

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Wyclef and Timberland cooperation for gongshou welcome Timberland boots of Earthkeepers line at end-November 16 boot shoe collection. The sale of each pair to support Haiti's conversion of cropland to Wyclef Yele Haiti will donate $ 2. Pay attention to the ecology of footwear, recycling and organic material, global acceptance of men, women and children.

In boots from Haiti, Haiti Jacmel FOSAJ Art Academy students designed tree tee shirt will be up for sale by Timberland store. For each sale of tee shirts, $ 1 to support Haiti Yele Haiti cropland and art programs. The partnership will support the passage of a broad-level marketing support and include the following:

1. publish a photo album and tourism commodities

As Wyclef's upcoming launch photo album Wyclef Jean and the tour date in 2010 (North America) from February to April Timberland will create as part of the availability for sale, and in his concerts and the proceeds will go to the wyclef.com, Yele Haiti percentage pay attention to the ecological clothing collection. The product range includes organic concert t-shirts and hats, and Earthkeepers boots.

2. social and digital media

Wyclef will join and Timberland merge its deep social media networks and cross-platform, from the village people, YouTube, Facebook, MySpace, selection, imeem, social atmosphere and wyclef Note that and to raise funds for Yele Haiti. With imeem.com innovative partnership users can buy and download the playlist created Wyclef, all proceeds will Yele Haiti. On the social atmosphere, the user will be invited to learn about Timberland Chukka Boots measures to earn a little and to raise funds for Yele Haiti.

All platforms will be directed to the home page of earthkeeper.com Timberland to provide ongoing partnership details unique to Wyclef music consumers joined the match and the "campaign" consumer action calls and services, and in their part of the movement or donate funds Yele Haiti.

3. in the stores and the music programme

The 2009 will take place in Timberland and in-store performance, concert, promotional activities to enhance a self-attacked Wyclef 2010 World retailers aims to raise awareness and funds for Yele Haiti celebrates the power of collaboration. 2009, of the United States at the November 4, followed by a November 5 Service event; 474 of Timberland and the jazz Broadway on November 19; in New York City flagship store and underground station in Atlanta in Philadelphia on December 3, including sports shoes villas.

In addition, the festive season in 2009, is stored in the consumers'purchasing select Earthkeepers Yele Haiti start receive free CD-text or downloadable EP launch DJ drama Wyclef Jean A.K.A.Toussaint Saint Jean from the hut to the building. Podkorytov all kinds of consumer items of extension activities, including Wyclef's future March 2010 release, select trace Wyclef Jean. Window graphics, displays, and driving Yele Haiti in donated materials, they also feature timberland stores.

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